ABC Project
The ABC Project – Autostrada del Brennero in Città (Autostrada del Brennero in the City) is a road safety education initiative launched in 2014 by Autostrada del Brennero, in collaboration with the Road Police and linked to the national ‘Icaro’ project, dedicated to promoting a culture of road safety.
The initiative is aimed at students in their final two years of upper secondary school in the provinces crossed through by the A22 (Bolzano, Trento, Verona, Mantua, Reggio Emilia and Modena) and aims to familiarise young people with the Traffic Code, promote awareness of risks and develop responsible driving behaviour, particularly in the run-up to obtaining a driving licence.
The project consists of a training programme that alternates between theoretical sessions and interactive activities, in which trainers from Autostrada del Brennero and the Road Police alternate explanations of the rules for safe and correct driving on the motorway with the screening of videos and real-life accounts of accidents, as well as with educational tools to help students understand the role of the ‘human factor’ in road safety.
The project is rounded off with experiential sessions and practical activities that allow students to engage directly with industry professionals and experience the real dynamics of motorway traffic. For example, young people can practise resuscitation techniques or, wearing special headsets, experience a simulation of driving while distracted or under the influence.
